Analyzing your marketing using Instagram

Hundreds of millions of users around the globe use Instagram every day. The social media platform gives users the possibility of reaching an enormous number of users from all over the globe.

Using Instagram to market your business can assist in building your brand, get more traffic, grow your list of email subscribers and generate sales.

1. Keep It Social

If you are using Instagram for marketing your business take a look at social media and not advertising. Make content that the people you want to reach will interact with, and not ignore because it looks too spammy. Show cheap likes for instagram  that you like pictures that are relevant to your industry so that people are interested in following you.

2. Provide Value

Instagram users are avid consumers who conduct their own study, so the more details you can provide them through images, carousels and stories, the better.

3. Use Stories

Instagram Stories give instant updates and instant gratification. They last only 24 hours, which creates an excitement and urgency.

4. Use Hashtags

A lot of people are actively searching for specific hashtags. Your images will be waiting for them. One Instagram study showed that using at least one hashtag to all of your posts will result in over 12% of engagement on average.

5. Call To Action

Every single post you write should include clearly defined calls to action that matches your business goal in creating it. Instagram provides a range of buttons, including ‘Buy Now’.

6. Link Back To Your Site

Instagram is an effective method to bring traffic to your site. Over 50% of users on Instagram follow at least one business, and claim to have gained knowledge about a product or service via Instagram.

7. Consistent Brand Image

Be consistent with your page’s thematically. Make sure to include hashtags, images video captions, and captions that are pertinent to the page’s topic.

8. Create A Good Profile

Be sure your Instagram profile informs your prospective audience about who you are and what you do. The search engine on Instagram is based on text, so you are more likely to have someone finding you if your username has a key word or two that is relevant to your company.

9. Switch From Personal To Business

Switch to a company account to gain access to all the analytics and tools available.

10. Use Your Analytics

The process of analyzing your marketing using Instagram is really easy. Instagram Insights gives you all the relevant information regarding your account. It informs you of how your marketing efforts are paying off.

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